Overview

A successful travel gear brand offline, Amaroo lacked a digital-first brand identity and online ecosystem to scale into DTC and B2B distribution.

We positioned the founder and product line as premium, while building the full digital sales infrastructure.

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Objectives

• Develop brand voice and founder-led identity
• Launch a conversion-ready online store
• Increase visibility across SEO and content

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Results (in 90 days)

• 1,000+ product waitlist built pre-launch
• 5x AOV increase post-branding
• New B2B partnerships formed

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