Overview

Schenk Company needed to evaluate and streamline its ad funnel and backend automations to improve lead quality and CPL.

Objectives

  • Identify wasted ad spend and CRO gaps
  • Build CRM journey across lead stages

Audit & CRM Blueprint

Channel audit, Zapier flows, and retargeting logic.

Results

  • Execution-ready funnel playbook delivered
  • Lower CPL forecasted from optimized triggers