If So Boutique

Overview

A growing boutique for tweens and moms was expanding from physical retail into a scalable e-commerce presence. They needed a unified backend system, refreshed brand touchpoints, and seamless online-to-store infrastructure.

We supported the founder and retail team in setting up an omnichannel operation to support multi-store growth and unlock new online revenue streams.

Objectives

Build a user-friendly online store optimized for mobile
Integrate POS across three locations with Shopify
Increase online revenue and order value
Improve inventory visibility and fulfillment workflows

Our approach

Audience & ICP refinement

Platform & POS Integration

Shopify, Klaviyo, and POS setup across all stores with connected inventory, logistics, and payments.

Brand & Web Redesign

UX-focused website with updated creative, collection logic, and mobile optimization.

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Results (in 90 days)

A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement.