Overview

A new beverage brand was gaining visibility through pop-ups and TikTok but lacked cohesion across touchpoints and had no system for converting community buzz into sales or retention.

We led a brand and founder refresh to align storytelling with e-commerce and build infrastructure to scale.

Objectives

• Create a consistent brand story across founders and platform.
• Build a retention strategy post-purchaseActivate community-led campaigns that drive sales
• Activate community-led campaigns that drive sales

Our approach

Audience & ICP refinement

Results (in 90 days)

A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement.

• $25K+ in viral sales from TikTok campaigns
• Partnerships with Nike and local events
• 4x increase in subscriber base